Cherkizovo Group OJSC has launched a new advertising campaign for its Petelinka brand – the largest producer of chilled poultry meat in the Moscow region.
This large-scale advertising campaign will highlight the competitive advantages of Petelinka as the best chilled poultry product on the market.
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Swine flu – Russia bans poultry
1.05.09Following the outbreak of swine flu, Russia has now placed a ban not only on pork, but on beef and poultry from certain US states.
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Russia: Poultry consumption and production up
1.05.09Per capita meat consumption grew 7% to 63 kgs in Russia in 2008, reports Meat Russia.
Pursuant to Federal State Statistics Service’s data, in 2008 slaughter cattle and poultry production by farms of all types in Russia was up 6.5% from 2007, to 9.3 mln tonnes. Production growth rates slowed down in 2008, it reports.
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Measures to Cut Risk of Importing Animal Diseases
1.05.09A regulation on the introduction into the European Union of small quantities of animal products intended for personal consumption – a measure that will help reduce the risks of importing serious animal diseases into the EU – enters into force today, 1 May 2009.
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Fighting the Threat of Campylobacter
30.04.09In 2005 the British industry had set a target for reducing the prevalence of campylobacter in poultry meat by 50 per cent by 2010.
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